Nike Szczesny's wall

Art Director / UX & UI Designer

Brief : As part of the Nike ‘My Time Is Now’ campaign we were tasked with how to dominate the conversation around the Euro 2012 Football Championships without being an official sponsor.

Approach : We constructed a giant 30-metre LED screen at the Nike Football Stadium where consumers could take part in innovative digital experiences and share them on social media. Fans were invited to strike a keeper’s pose in front of it. Their picture was instantly captured using Kinect cameras and brought to life as a digital image on the wall next to their name.

Client : Nike    Agency : AKQA