Nike PHOTOiD

Powered by NIKEiD for Instagram

The creation of Nike PHOTOiD, a cool app that allows you to turn your Nike Air Max trainers into bespoke designs via instagram. Algorithms were used to analyse Instagram images and apply colours to pictures of the trainers to customise them. The ‘Share & Purchase’ function lets users buy their personalised shoes and share their photos through Instagram.

Client : Nike    Agency : AKQA