Outfittery

Design Director

Brief : Brand refresh of German online menswear platform that uses both AI and
human stylists to create a personal shopping experience

Role : My role was to instill Outfittery with the confidence we could elevate their branding and logo to the next level. Holding workshops with the client my aim was to understand their brand proposition, visual identity, TOV and appetite for change. Leading the design team, we looked at typography, font and brand colours to create a mini brand book for them to use internally. And we explored how the new branding would look on different forms of digital, including the TVC new look ads. I also worked closely with strategists to ensure these steps would be beneficial to the business in the long-term. This led to more organic business.

Client : Outfittery   Agency : POKE