Nike Orco Tower

Art Director

Nike combined digital and physical communications in Warsaw during the 2012 Euros by immersing fans in football experiences. The campaign generated nationwide publicity, with media coverage including The Daily Mail and a mention in The Guardian.

Brief : As part of the Nike ‘My Time Is Now’ campaign we were tasked with how to utilise the Orco Tower, one of Warsaw’s tallest buildings, to dominate the conversation around the Euro 2012 Football Championships without being an official sponsor. We were given the challenge to complete this within an incredibly tight timeframe of around two weeks.

Approach : I led the art direction for the construction of a giant building wrap starring three of Poland’s top footballers. Images of Jakub Błaszczykowski, the Polish captain, Robert Lewandowski and Wojciech Szczesny were over 100 metres tall and could be seen from vantage points across the city.

Client : Nike    Agency : AKQA