Huawei
Design Director / UX & UI designer
Role : Working from pitch to final delivery of the website, including personalisation. I lead the design team helping Huawei build modules for an end-to-end framework for Western Europe for their brand. The challenge was creating this with no existing brand guidelines so we developed a style guide for Western Europe to understand how the different elements aligned. We also set rules for competitions, events, offers and brand. This resulted in organic growth, winning additional business.
The work was used as the framework by the brand to successfully market its Huawei P20 in Europe. It is Huawei’s bestselling device ever sold in Western Europe.
Client : Huawei Agency : POKE
